{
  "brand": {
    "name": "Pergo",
    "origin": "Perstorp, Sweden",
    "conceptYear": 1977,
    "brandNameYear": 1989,
    "tagline": "Floors for real life",
    "officialHistory": "https://int.pergo.com/en-sg/about-us"
  },
  "claims": [
    {
      "id": "claim:idea-23",
      "text": "Pergo's official history says Perstorp's Idé-77 committee developed the concept of laminate flooring in 1977; the proposal was Idea no. 23.",
      "kind": "manufacturer_history",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://int.pergo.com/en-sg/about-us", "title": "Pergo — About us and history"}]
    },
    {
      "id": "claim:first-floor",
      "text": "The first laminate floor, Perstorp Golv GL80, was sold in Sweden in 1980, according to Pergo's history.",
      "kind": "manufacturer_history",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://int.pergo.com/en-sg/about-us", "title": "Pergo — About us and history"}]
    },
    {
      "id": "claim:pergo-name",
      "text": "The name Pergo—an acronym of Perstorp Golv—was selected in a naming competition and introduced in 1989.",
      "kind": "manufacturer_history",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://int.pergo.com/en-sg/about-us", "title": "Pergo — About us and history"}]
    },
    {
      "id": "claim:1995",
      "text": "Pergo dates its scratch-resistance innovation later marketed as TitanX to 1995, the same year it says it became the first floor manufacturer to receive the Nordic Swan.",
      "kind": "manufacturer_history",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://int.pergo.com/en-sg/about-us", "title": "Pergo — About us and history"}]
    },
    {
      "id": "claim:2001",
      "text": "Pergo's history dates its patented click-joint locking technology and embossed decorated boards with matching realistic surface textures to 2001.",
      "kind": "manufacturer_history",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://int.pergo.com/en-sg/about-us", "title": "Pergo — About us and history"}]
    },
    {
      "id": "claim:outlast",
      "text": "Pergo describes Outlast+ laminate as waterproof and resistant to dents, scratches, stains, and spills; its SpillProtect technology is intended to keep spills and liquids on the surface.",
      "kind": "manufacturer_claim",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://www.pergoflooring.com/discover/outlast", "title": "Pergo — Experience Outlast+ Laminate"}]
    },
    {
      "id": "claim:wetprotect",
      "text": "Pergo says its WetProtect system uses a waterproof finish and water-tight joints and carries a lifetime surface and subfloor waterproof warranty on qualifying Pro+ products; warranty terms govern.",
      "kind": "manufacturer_claim",
      "lastVerified": "2026-07-14",
      "sources": [{"url": "https://www.pergoflooring.com/discover/pro-plus", "title": "Pergo — Pro+ and WetProtect"}]
    },
    {
      "id": "claim:construction",
      "text": "This interactive plank is an illustrative laminate cross-section. Pergo's current Outlast+ specifications identify high-density fiberboard construction and attached underlayment; exact construction varies by collection and SKU.",
      "kind": "illustrative_with_manufacturer_specs",
      "lastVerified": "2026-07-14",
      "sources": [
        {"url": "https://www.pergoflooring.com/collections/laminate/outlast/", "title": "Pergo — Outlast+ product specifications"},
        {"url": "https://int.pergo.com/en/laminate", "title": "Pergo — Laminate floors"}
      ]
    }
  ],
  "timeline": [
    {"year": 1977, "title": "Idea no. 23", "body": "The Idé-77 committee at Perstorp develops the concept of laminate flooring during a brainstorming session.", "claimRef": "claim:idea-23"},
    {"year": 1980, "title": "GL80 reaches the floor", "body": "The first laminate flooring, Perstorp Golv GL80, is sold in Sweden.", "claimRef": "claim:first-floor"},
    {"year": 1989, "title": "Perstorp Golv becomes Pergo", "body": "A naming competition produces Pergo, an acronym of Perstorp Golv.", "claimRef": "claim:pergo-name"},
    {"year": 1995, "title": "Scratch resistance and the Swan", "body": "Pergo develops the scratch-resistance technology later marketed as TitanX and receives the Nordic Swan for a floor.", "claimRef": "claim:1995"},
    {"year": 2001, "title": "The joint clicks", "body": "Patented click-joint locking technology arrives alongside embossed decorated boards with matching textures.", "claimRef": "claim:2001"},
    {"year": 2011, "title": "Beyond laminate", "body": "Pergo launches Vinyl Planks & Tiles as a new flooring category.", "claimRef": "claim:idea-23"},
    {"year": 2013, "title": "Floors for real life", "body": "Pergo enters wood flooring and adopts the brand line ‘Floors for real life.’", "claimRef": "claim:idea-23"}
  ],
  "components": [
    {"id": "component:overlay", "order": 1, "title": "Protective surface / overlay", "what": "The transparent working surface protects the décor below. Protection technology and warranty language vary by collection.", "claimRefs": ["claim:construction"]},
    {"id": "component:decor", "order": 2, "title": "Decorative wood image", "what": "The visible wood character is a décor image, not a solid-wood wear layer. The selected specimen uses the real stocked Molasses Maple floor image.", "claimRefs": ["claim:construction"]},
    {"id": "component:core", "order": 3, "title": "High-density fiberboard core", "what": "Pergo lists high-density fiberboard construction for current Outlast+ laminate products. This is the plank's structural body.", "claimRefs": ["claim:construction"]},
    {"id": "component:backer", "order": 4, "title": "Balancing backer", "what": "A backing layer completes this illustrative laminate assembly. Exact construction must be checked against the selected product documentation.", "claimRefs": ["claim:construction"]},
    {"id": "component:pad", "order": 5, "title": "Attached underlayment", "what": "The selected Outlast+ and XP examples list attached 2 mm underlayment. Portfolio and TimberCraft examples in this exhibit do not list an attached pad.", "claimRefs": ["claim:construction"]}
  ],
  "products": [
    {
      "id": "product:outlast-molasses",
      "title": "Pergo Outlast+ — Molasses Maple",
      "url": "https://superarbor.io/collections/pergo-scratch-resistant-luxury-laminate-flooring/products/206740138-pergo-outlast-waterproof-molasses-maple-10-mm-t-x-6-14-in-w-x-47-24-in-l-laminate-flooring-16-12-sq-ft-case",
      "image": "assets/outlast-molasses.jpg",
      "priceSqFt": 3.40,
      "casePrice": 53.97,
      "sqFtPerCase": 16.12,
      "thicknessMm": 10,
      "water": "Waterproof",
      "underlayment": "Attached 2 mm",
      "lastVerified": "2026-07-14"
    },
    {
      "id": "product:portfolio-trenton",
      "title": "Pergo Portfolio + WetProtect — Trenton Oak",
      "url": "https://superarbor.io/collections/pergo-scratch-resistant-luxury-laminate-flooring/products/item-1209521",
      "image": "assets/portfolio-trenton.jpg",
      "priceSqFt": 3.99,
      "casePrice": 79.42,
      "sqFtPerCase": 22.09,
      "thicknessMm": 10,
      "water": "Waterproof",
      "underlayment": "Not attached",
      "lastVerified": "2026-07-14"
    },
    {
      "id": "product:timbercraft-valley",
      "title": "Pergo TimberCraft + WetProtect — Valley Grove Oak",
      "url": "https://superarbor.io/collections/pergo-scratch-resistant-luxury-laminate-flooring/products/1000282103-pergo-timbercraft-wetprotect-waterproof-valley-grove-oak-7-48-in-w-x-54-33-in-l-embossed-wood-plank-laminate-flooring",
      "image": "assets/timbercraft-valley.jpg",
      "priceSqFt": 3.90,
      "casePrice": 65.62,
      "sqFtPerCase": 16.93,
      "thicknessMm": 12,
      "water": "Waterproof",
      "underlayment": "Not attached",
      "lastVerified": "2026-07-14"
    },
    {
      "id": "product:xp-auburn",
      "title": "Pergo XP — Classic Auburn Oak",
      "url": "https://superarbor.io/collections/pergo-scratch-resistant-luxury-laminate-flooring/products/312264823-pergo-xp-classic-auburn-oak-8-mm-t-x-7-48-in-w-x-47-24-in-l-laminate-flooring-19-63-sq-ft-case",
      "image": "assets/xp-auburn.jpg",
      "priceSqFt": 2.09,
      "casePrice": 41.02,
      "sqFtPerCase": 19.63,
      "thicknessMm": 8,
      "water": "No water protection",
      "underlayment": "Attached 2 mm",
      "lastVerified": "2026-07-14"
    }
  ]
}