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The Brand Hall · Interactive exhibits

Go beneath the surface.

Six brands. Six ways to explore. Open the layers and see how the systems come together.

Architectural roof section with textured charcoal shingles and exposed timber rafters in a warm stone gallery

Roofing system

GAF

Change the weather. Inspect the shingle system, water path and roof layers.

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Sage grey lap siding and a bronze window reveal, with a timber wall section visible at the edge

Siding & trim

James Hardie

Compare siding directions, separate the wall layers and record the project scope.

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Travertine shower study with a linear drain, glass screen and exposed layers beneath the tile

Shower assembly

Schluter

Explore a curbless shower and heated floor through the model, sections and material bill.

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Oak floorboards with detailed natural grain and an exposed layered edge in a warm material gallery

Flooring

Pergo

Change the floor finish, inspect the plank layers and explore the joint.

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Actual Rheem Performance Platinum ProTerra water heater, shown on a bronze pedestal in a warm stone gallery

Water heating

Rheem

Inspect the tank and follow an illustrative draw and recovery cycle.

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Timber wall section with textured ivory insulation and an offset plaster panel

Insulation

Johns Manville

Explore insulation layers and the ideas behind thermal and acoustic performance.

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A cut-away roof section on a stone plinth under gallery light, its layers stepped back from deck to shingles

Roofing system

Owens Corning

Lift each layer out of a sculpted roof section, then design, open up, weather-test and price a roof on a sample house.

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A laminated asphalt shingle with its layers separated above a stone turntable in a warm gallery

Asphalt shingles

CertainTeed

Open a laminated shingle layer by layer, lay and nail courses on a mock-up roof, put it through wind, rain, sun and ice — then price a roof from real CertainTeed listings.

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A low-slope roof corner cut open on a plinth in a dark gallery — steel deck, insulation, cover board, white membrane, parapet with coping and a drain

Flat roofing

Elevate

Walk around a roof corner cut open in 3D, then build your own in TPO, EPDM or PVC and price the bill from real Elevate listings.

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Independent educational models. Product details and installation decisions remain specific to the selected material and project.